Our Story

We like our jewellery like we like our coffee; minimal, personal, and just the way we like it. Born from the love for pieces that feel lived-in, Veli is less about making statements and more about becoming part of your rhythm. You’ll forget you’re wearing it, until someone asks where you got it from.

The butterfly? She’s not just a logo. She’s a reminder that it’s okay to change your mind, change your mood, your entire aesthetic, and still feel like yourself.

Not everything needs to be shouted to be seen. Some things just, stay.

Veli jewellery reflects the subtlety and confidence of its founder - Veli, someone with a delicate taste, a love for timeless design, and a deep belief in beauty that doesn’t shout. Each piece is crafted with intention, blending softness and strength into jewellery that feels like you. Delicate. Effortless. Jewellery.